Since 2007, when we started announcing Marcher Lord Press, and since October of 2008, when we actually released our first books, MLP has been—and remains—the premier publisher of Christian science fiction and fantasy books.
In the years since then, the publishing industry has been turned on its head. The givens of the whole industry—the major players, the big bookstores, and even the publishing model itself—have been radically changed.
When MLP first launched, our publishing model was considered unusual. I’d tell my professional colleagues what we were planning, and they’d look at me like I’d eaten a funky mushroom.
I’d love to say that I did things so differently because I saw the economic collapse coming. I’d love to say that I read the trends so beautifully and predicted what the next wave of publishing would have to look like.
What actually happened was that I didn’t foresee anything of the kind. I was just looking for a way to solve a problem, and I saw that technology had evolved to the point where I could accomplish my goals and provide the solution I was seeking. And, also, because I’m a bit of a contrarian.
I wanted to be able to publish original Christian fantasy and science fiction books and get them directly to the people who wanted them, bypassing bookstores and distributors and the whole existing supply chain in order to keep my costs down.
I didn’t realize it would also prove to be such a perfect system for withstanding—and thriving during—recession.
The more the publishing landscape changes, the smarter I look. But that’s how I know God was involved, because I’m not that smart.
From 2008 through 2011, Marcher Lord Press racked up an impressive trophy case, especially for such a small publishing venture. During those years we won two Christy Awards, two Carol Awards, several other awards, and were finalists on many more. We received review coverage in Publishers Weekly and Library Journal and other important magazines.
The company has been profitable since Day 1, and we have an amazing stable of authors and a library of Christian speculative fiction that I’m excessively proud of.
However, as 2012 dawned, I felt it was time to try some new ideas. Our mission remains the same, but I’d love to see MLP grow in terms of reach. Lots of people know about us, but lots of people don’t.
I felt I’d gone about as far as I could go, and taken MLP about as far as I could take it, doing what I knew to do. I was ready to see what a professional marketing firm could do to bring us to the next level.
The reinvented www.marcherlordpress.com is the result.
With the new design, we’ll have good reason for you to come back to the site not just once every six months, but once a month—or once a week or more.
I want this to become the place where the conversation about Christian speculative fiction takes place.
And I’d love for you to help make that happen.
So, let’s start right now. What do you think of the new site, and what would you like to see here?